GREEN LAND. Written by E PLUS The Storyteller.

It's the first Virtual Jollof concert ever done all over the world, and it's in few days.

The brain behind this grand initiative, Azeezat Ifemide Adejare(@thatfooddielawyer) takes us through the origin and Inspiration behind the story, and even much more ..

EPLUS The Storyteller: Congratulations on your upcoming event- @thatfooddielawyer Jollof Rice Concert..

Azeezat Ifemide Adejare (@thatfooddielawyer): Thank you... It's titled :The TFL Jollof Concert 2020🙂

EPLUS The Storyteller: Now, the first thing that resonated on my mind when the announcement was made, is the question...What inspired The TFL Jollof Concert?

Azeezat Ifemide Adejare: The TFL Jollof Concert was inspired by the more pressing need to spotlight our heritage to the world in good light, in response to the recent events, surrounding the black communities all over the world...

Thankfully, this need has been acknowledged, and identified by so many organizations, and there's now more intentionality in promoting the black heritage. The TFL Jollof Concert 2020 is therefore TFL brand's response to the situation, the prevalent challenge in the black community.

EPLUS The Storyteller: Awesome..
So, what does TFL stand for?

Azeezat Ifemide Adejare: TFL is an acronym for 'That Foodie Lawyer', and the brand is registered in Ontario as
"The TFL Brand'

EPLUS The Storyteller: Impressive..
What should we anticipate?

Azeezat Ifemide Adejare: Okay, it always excites me to talk about this part!

But before I go into that, I'd like to explain what the main goal of the concert is, and why "Jollof Rice"?

In deciding how best to respond, of course I had to look at things from the angle of an African, particularly of Nigerian descent.  So a lot of thought went into the question of what serves as a strong uniting force among us especially in the West African part Africa..And in answering that question, the idea of Jollof readily came to mind as the most formidable unifier of all time!

Jollof is just such a glorious meal! And despite how highly it is spoken of, it is still very largely underrated.

So what this event first of all seeks to do, is to change the Jollof narrative as just a meal, and celebrate the symbols of what it truly stands for beyond simply being an eating experience...

Jollof Rice means different things ro different people, and has so much power to bring people together. It therefore shouldn't be relegated to the idea of a plate of food!

By the end of the concert, the goal is to have created social impact through food, culture, and heritage. And as an icing on the cake, we're positive that no one will look at a plate of Jollof Rice the same way ever again!

Now to what to anticipate...

The event is definitely going to be fully packed and explosive!!

We'd be having Guest Speakers across different  continents to come talk about the different ideas that Jollof Rice represents...

From Jollof being an Art, to being a Universal Language and even how to nail cooking it every single time!

And then we'd all be experiencing Jollof in the most inconvenient way through the very first Virtual Jollof Contest ever done all over the world!

For the first time ever, the taste buds are going to take the back seat while our distinguished Guest Judges get to experience the meal with their other sense organs. 😅

The TFL Brand believes that a complete meal should tell a story, and contestants will be taking the judges on beautiful journies with their Jollof meals..

Meals will be judged based on aesthetics as well as verbal presentations, and the contestant with the meal that's able to arouse  the Judges' taste buds the most, to compel the pressing urge to have a taste of it, takes the crown!!!

This segment has been sponsored by over 30 notable brands across Africa, North America, and Europe and the prizes to be won are simply beyond mouthwatering!

There'll also be music by renowned Saxophonist, Tolazee and non stop Afrobeat jamz from the ever blazing DJ Alpha of Alpharadio.fm.

And yes, there's going to be an after-party after the show!

Community building is at the core of the TFL Brand, and since this is the idea that the TFL Jollof Concert revolves around, notable brands who have been supportive and helped their communities to thrive, will also be acknowledged and celebrated!

I could go on and on with this, but to cap it all up, I'd say attendees are in for a ride of a lifetime and we're super pumped about using our platform to change the age-long narrative about Jollof.

EPLUS The Storyteller: 👏🏾👏🏾👏🏾👏🏾
Absolutely amazing, and I'm certain viewers can't wait..So, what's the time and venue, again?

Azeezat Ifemide Adejare: It's a virtual concert and will hold on Zoom and streamed on Facebook. It's happening on July 29, 2020 at 12PM EST which is 5PM Nigerian time.

Attendance is only guaranteed by registering on www.e-ticketify.com.

Loads of information regarding the program are rolled out daily so everyone needs to follow @thatfooddielawyer on Instagram for more details about this first of its kind program.

EPLUS The Storyteller: Absolutely👏🏾👏🏾
We look forward to an awesome time..

   Viewers, now you know where to be on the 29th of August, it's The TFL Virtual Jollof contest...you don't want to be told!
See you, there!